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Brand Your Voice Podcast

Oct 19, 2021

Today, we’re introducing you to one of the Brand Your Voice podcast’s upcoming guest co-hosts, Maggie Grimason. Maggie was the first writer to join the North Star team, and she now serves as a mentor for the other writers, answering questions and helping everyone stay on top of the latest best practices.


Oct 12, 2021

Cue the confetti and obnoxiously loud sound effects: We did it! We officially made it through a year of podcast episodes! This is definitely worth celebrating, considering we kicked around the idea of creating a podcast for years before we actually did it {thanks Brigid, you were right!}

That was one of our...


Oct 5, 2021

Voice can be one of the more complex {and overwhelming} aspects of writing fiction. Not only does every character have their own unique voice, but the story itself has a specific voice—think narration, genre, the language of the universe, or even the time period. Not to mention, as an author you likely have a...


Sep 28, 2021

A lot of writers refer to a client's past content to help capture their voice and guide the copy they set out to write. But if you're only looking at past content, you're actually missing a crucial part of brand voice: the actual VOICE of the client. In this episode, we talk about how you can learn your client's voice,...


Sep 21, 2021

We've been in the copywriting business for a while, and in that time we've noticed a trend: Business owners WANT to outsource their content creation... but at the same time, they don't always TRUST the people they're outsourcing it to. So as a copywriter, one of your jobs is learn how to build that trust between...