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The Copywriter Collaborative

Dec 28, 2021

Setting your own hours and schedule is both a blessing and a curse. You can capitalize on those late night bursts of creativity, but you can’t just sit around and wait for the muse. It’s important to strike a balance between working well under pressure, and giving yourself enough structure and space to avoid last...


Dec 21, 2021

When North Star started, we initially resisted requests to create persuasive copy for our clients, because we didn’t know how to write it without feeling a bit...skeezy

Part of the reason we felt hesitant was because we didn’t have a structure, and we certainly didn’t want to sound like used car salespeople. And...


Dec 14, 2021

Traditional marketing aims to poke the pain. It intends to make the target audience acutely aware of what they don’t have. Although effective, at North Star we believe it’s an awful approach to marketing, because it encourages people to buy from a place of lack, fear, or upset. 

You can acknowledge your audience’s...


Dec 7, 2021

Big or small, surprise shifts can send entire content plans flying out the window. When that happens, it can feel like all the work you’ve done is for nothing. As frustrating as sudden strategy shifts can be, there are ways to manage {and prepare} for change. 

Jessi + Marie are back to share stories, tips, and...


Nov 30, 2021

Saying “I’m a writer” can mean SO many different things. For some, it implies being an author, for others it’s writing a vast array of content for clients. Regardless, writing is a real, respected, skilled, and valuable profession.  

So, how can you succinctly explain the work you do in a way that communicates...