May 25, 2021
Sometimes, clients ask for guarantees writers can’t really make, like promising a specific conversion rate for an email sequence, or a certain profit from a launch.
And while writers can promise a lot—quality content, created according to best practices, written in the voice of their client—they can’t promise...
May 18, 2021
From the vague “I’ll know it when I see it” or “This isn’t quite right” types, to the constantly shifting “Whoops, I changed my mind” type, to the type that never seems to give any feedback at all {but still isn’t quite satisfied with your work}, navigating the editing process can be difficult.
So in...
May 11, 2021
In this episode of the Brand Your Voice podcast, we’re talking about managing writer-client relationships. This one has tips for both writers AND business owners outsourcing their content, so anyone can dive in!
May 4, 2021
Some writers hate talking to people. And even if you’re not super introverted like us, facing down a sales call can still be pretty anxiety-inducing. After all, if you can’t land clients, you won’t make money.
The problem is writers often head into a sales call so focused on their need to make money, they ignore...