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The Copywriter Collaborative

Aug 31, 2021

A brand's Innovation Story demonstrates why they're truly unique, telling the story of their innovation on the marketplace. This could be a product or service, a way they do business, or something else! This week we're continuing our mini-series on core brand stories. Today, let's dive into the Innovation Story.




Aug 24, 2021

Sometimes people are afraid to talk about their personal passions when it comes to their business. They think others won't care... But that's just not true! In fact, when an audience connects to a business's purpose, it can have a huge impact on brand loyalty.

Hence...the Why Story: the driving purpose behind your brand.


Aug 17, 2021

It’s time for our next podcast mini-series! For the next few episodes, we’re going to dive into storytelling, and five core stories we believe every business should know how to tap into.

In this episode, we’re starting at the beginning: The Origin Story.


Aug 10, 2021

We’re just going to say it—you’re not a magical writing unicorn.

Now, that doesn’t mean you’re not a talented writer. What we mean is writing isn’t all intuitive, even if you feel like it is! Whether you realize it or not, when you’re writing you’re going through a specific process. And if you can break...


Aug 3, 2021

We’re copywriting experts, but not SEO experts, so we’ve invited Meg of Love at First Search to join us as we break down the power of SEO for business owners and content creators. We’ve seen the magic of her work firsthand, and she’s got a ton of great insights to share about SEO.